This is the perfect time to get focused on what YOU want to really achieve in your business, career, and life. ‘Behave like an expert, which means information before you buy it, support after you purchased it.’ ‘Start with the end in mind, then work backwards.’ ‘We have no overlapping skill sets I think that is part of the reason we formed such a good partnership. If you sell online, do not neglect your offline marketing. When you go international be aware of the cultural differences, often there will be things you can leverage to grow. When taking on finance be sure that you can get on well with your investors. Laurence shares some of the other advantages, in the episode. Private equity does not just bring cash into your business. The culture of a company is only built by the people in it. Hiring the best is essential, it may cost more, but the benefits are huge. Focusing on that, ensured they covered all of the bases. Their mission was to be the absolute destination for home beauty devices. Putting together a proper business plan plays a significant role in being able to grow fast.
Laurence shares some of the strategies they use. Staying close to your customers in the digital age is difficult, but possible. It’s the only way to be sure you are supplying what they need. Including, raising finance, building a brand, hiring the right people, going international, developing your own tech products and much more besides. They talk about his entrepreneurship and the experiences he had while starting his business. A company that enables people to experience wellness, anti-ageing and beauty treatments which were previously only easily available from spas, clinics and beauty parlours. In this episode, Jeannette talks to Laurence Newman, the co-founder and CEO of CurrentBody.
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